, There’s a Smarter Way to Grow in Real Estate
Whether you're an independent principal, a high-performing agent, or just exploring what’s next in your real estate journey - welcome.
A real estate brand that’s as invested in your future as you are - giving you the tools, credibility, and culture to grow without the burnout.
Time To Grow Something Better?
Maybe you're:
- Building your own brand and starting to feel the cracks
- Leading a team but craving more structure and support
- Exploring ownership but unsure how to start
- Just curious what a lifestyle-first, nationally trusted brand could mean for your future
Wherever you are on the path, you don’t need to fit into a box to explore what's possible.
The Vision: Freedom Without the Fatigue
Imagine walking into your office knowing…
Your marketing is handled by a national team with TV, magazine, and digital reach that keeps your brand top-of-mind in your market.
Your recruitment pitch comes with tangible benefits, training pathways, and a culture that agents actually want to join.
Your technology doesn’t just store contacts, it delivers fresh, qualified leads to your team and uncovers hidden opportunities in your database.
You’re part of a like-minded community of principals who share your drive, swap strategies, and have your back.
You’re still the owner. You still call the shots.
But you’ve got a brand, a system, and a support crew that makes growth easier, and life a whole lot lighter.
How We Turn Ambition into Measurable Growth
Better Brand – The instant trust of the Better Homes and Gardens name, a lifestyle brand loved by millions, keeping you relevant 365 days a year.
Better Marketing – Campaigns that keep your face on everyone’s feed, without lifting a finger. Your own BHGRE-branded magazines that open doors in your community.
Better Technology – Greenhouse CRM delivers leads directly to your office, nurtures your prospects, and highlights the hottest opportunities in your database.
Better Training – Be Better University equips your agents (and you) with skills to win listings, grow market share, and retain talent.
Better Support – A dedicated growth and service team who know real estate inside-out, here to help you recruit, scale, and succeed.
Better Values – Passion, Authenticity, Inclusion, Growth, and Excellence aren’t just words, they’re lived every day across our network.
Principals Who’ve Made the Leap
I was ready to level up. I wanted more structure, more visibility, and a brand that could help me win the listings I deserved.
At first, I wasn’t sure about BHGRE. Then I saw how powerful it is. The name, the media presence, the magazine—it’s the best business card I’ve ever handed out.
When I acquired a small rent roll and found a legacy real estate office coming up for lease, it all aligned. I opened my own BHGRE office and stepped into a whole new league.
I still work my way—but now I’ve got a national brand backing every move.
Tracy Kennedy - Brisbane
, Our Reach is Your Advantage
Better Homes and Gardens isn’t just recognisable… it’s trusted.
That trust transfers directly to you when you open your office.
You’re not starting from scratch. You’re starting with top-of-mind, boosting your visibility from day one!
🏠 11.29M monthly national reach across platforms
🏠 6.4M TV show viewers
🏠 1.4M magazine readers
🏠 773K+ Facebook followers
🏠 201K+ Instagram followers
Better Benefits - Tangible Tools That Grow Your Business
At Better Homes and Gardens® Real Estate, we’re more than a logo above the door. We’re a lifestyle brand with a proven platform that delivers real value to you and your clients, every single day.
Here’s what that looks like in practice:
Exclusive BHGRE-Branded Magazines
Professionally produced and beautifully designed, these magazines carry your branding on every page. They’re a powerful conversation starter, helping you reconnect with past clients, engage prospects, and stay visible in your community all year round.
High-Quality Lifestyle & Property Content
Access a constant stream of fresh, relevant articles, videos, and tips tailored to your market. This content keeps you front-of-mind between transactions, positioning you as the trusted local property and lifestyle expert.
Proprietary Greenhouse Business Management System
Our all-in-one CRM and productivity hub lets you capture every lead, track every interaction, and uncover new opportunities with ease. Built-in lead scoring and data enrichment ensure no potential client slips through the cracks.
Customisable Marketing Templates & Campaigns
From listing brochures to social media ads, our ready-to-use, brand-aligned templates save valuable time while keeping your marketing professional, consistent, and on-message — so you can focus on growing your business.
Seasonal & Event-Based Campaigns
Get pre-built marketing packs designed around key seasons, events, and lifestyle trends. Each campaign gives you ready-to-implement ideas that spark conversations, drive engagement, and keep your agents active in the community year-round.
Enhanced Prospecting Strategies
Leverage the strength of the Better Homes and Gardens® brand to open more doors and start conversations beyond the listing cycle. Create meaningful touchpoints that build relationships year-round, positioning your office as the go-to local authority.
Our Values
At Better Homes and Gardens® Real Estate, our PAIGE values; Passion, Authenticity, Inclusion, Growth, and Excellence, are more than words on a page. They shape every decision, every relationship, and every result we deliver.
Passion
We bring energy, drive, and genuine enthusiasm to everything we do, inspiring our teams, our clients, and our communities to aim higher and achieve more.
Authenticity
We show up exactly as we are - honest, transparent, and true to our word - building trust that lasts well beyond a transaction.
Inclusion
We embrace diversity of people, ideas, and perspectives, knowing it makes our teams stronger and our communities richer.
Growth
We’re committed to constant improvement, expanding our influence and impact so we can help others do the same.
Excellence
We set the bar high and work to exceed it every time, delivering results and experiences that people remember for all the right reasons.
BHGRE Global president - Ginger wilcox
“When I joined, I saw an opportunity to double down on what sets BHGRE apart: the strength of the brand connection with consumers.”
BHGRE is Your Franchise Advantage
From technology and marketing to operations, training, and hands-on business support, we provide everything you need to run a high-performing office -
So you can focus on growth, leadership, and delivering an exceptional client experience.
TECHNOLOGY
Business Platform
Website
IT Support
MARKETING
Creative
Resource Hub
Social / Digital
OPERATIONS
Documents
Orientation
Global Insights
TRAINING
University
Webinars
Events
SERVICE
Business Consultations
Business Growth
Recruitment
A Brand That Stays Relevant 365 Days a Year
With the power of the iconic Better Homes and Gardens® name, we connect you to millions of Australians year-round (not just during a property transaction) giving you unmatched brand recognition, lifestyle relevance, and tools that drive real growth.
Your Franchise Roadmap
From First Conversation to Grand Opening
Whether you're just getting started or preparing to launch, here’s what to expect. We’ve broken it down into two simple, supportive phases, each designed to give you total clarity, confidence, and momentum.
Phase 1: 12 Weeks Leading to Signing Day
- Intro call with your growth leader
- Walkthrough of the opportunity, brand, and support model
- Clarify goals, markets, and motivations
- High-level territory review
- Ownership options, fee structures, startup costings
- Access to info pack, franchise FAQ, and live Q&A
- 1:1 online session covering systems, brand tools, onboarding process
- Walkthrough of Greenhouse CRM, marketing support, training programs
- Answer detailed operational and transition questions
- Meet the team, see the brand in action
- Get a feel for culture, support team, and peer offices
- Review your proposed territory map
- Legal and financial due diligence
- Access franchise agreement for review
- Final Q&A session
- Sign Franchise Agreement
- Welcome to BHGRE!
Phase 2: 12 Weeks Between Signing & Grand Opening
- Assigned your onboarding support team
- Set grand opening target date
- Project plan and milestone tracker provided
- Greenhouse CRM setup and training
- Branding assets + marketing toolkit shared
- Recruitment and agent attraction plan drafted
- Area launch campaigns prepared
- Website creation & portal connections underway
- Social media setup + branded templates
- Principal onboarding workshops
- Agent recruitment tools provided
- Optional hiring support or coaching if building team
- Listings live (if applicable)
- Office signage/branding delivered
- Walkthrough of all systems: CRM, compliance, reporting
- Optional soft-launch event or digital campaign
- Official BHGRE launch across local and national channels
- Ongoing support and coaching transition begins
, Your Invitation
Let’s Explore What’s Possible
Opportunities in select growth markets are open now. Whether you’re ready to scale, modernise, or simply explore what’s possible, the next step is simple:
Book Your Confidential Discovery Call
We’ll talk about your goals, your market, and how BHGRE could be the smarter way to scale - without selling out.
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